Helena Rubinstein laboratories have identified a new global skin ageing anditode to transform eye zone skin: Prodigy Reversis the eye surconcentrate. This eye serum smoothes and illuminates eye contour to restore a more youthful, wide-eyed appearance. True beauty for eye zone is revealed; your eyes speak the age you feel.
Helena Rubinstein, 1870-1965 was a Polish-born American business magnate, who travelled to Australia in 1902, where she opened her first beautyclinic. When 1. World War began she immigrated to USA, because the was jewish, and opened the company Helena Rubinstein in 1917, which is known all over the world to day.
Helena Rubinstein has had a major influence on the beauty industry as it looks today. Throughout her life she influenced not only women appearance, but also transformed the beauty of an industry. She traveled around the world to meet with the most highly regarded dermatologists and skin specialists to learn all about the skin and its aging process. She was also the first to categorize skin types .
Helena Rubinstein is known for the quote: "There are no ugly women, only lazy." . With this quote, she started the philosophy that still grows in the beauty world. Enjoy life to the fullest - and look great while doing it!