Iced Deodorant from Hugo Boss is a delicious and refreshing aroma with woody notes. It brings a wave of icing refreshment and energy, perfekt for the modern and urban man. An explosion of freshness and masculinity, that keeps the skin under the arms dry and fragrant all day.
It was founded in 1924 by Hugo Ferdinand Boss and is headquartered in Metzingen, Germany. In 1948 Hugo Boss started to produce men’s suits, and have since then expanded their assortment to include women’s fashion and accessories. The company went public in 1988 and introduced a fragrance line that same year, and has since evolved into a major global fashion house. Hugo Boss has expanded their fragrance assortment throughout the years and have been associated with style, success and sensuality.
The HUGO BOSS brand is divided into the HUGO and BOSS lines, each with their own characteristics and target segment.