Hugo Boss The Scent Intense for Him was launched in the spring 2017. The Scent Intense is an amplified version of The Scent from 2015. The Scent Intense is announced as the new and seductive Eau de Parfum for men and is described as masculine, powerfull and memorable. The new version contains a higher concentration of aromatic oils and increases there by the intensity of the head ingredients.
The flacon contains a darker yellowbrown colored parfume fluid in a metallic "cage".
It was founded in 1924 by Hugo Ferdinand Boss and is headquartered in Metzingen, Germany. In 1948 Hugo Boss started to produce men’s suits, and have since then expanded their assortment to include women’s fashion and accessories. The company went public in 1988 and introduced a fragrance line that same year, and has since evolved into a major global fashion house. Hugo Boss has expanded their fragrance assortment throughout the years and have been associated with style, success and sensuality.
The HUGO BOSS brand is divided into the HUGO and BOSS lines, each with their own characteristics and target segment.