Max Factor - Colour Elixir Lipstick is made with nourishing emollients and antioxidants such as e-vitamin. This form ensures that your lips are getting softer and smoother for each time you use it. It actually only takes 7 days of use of Max Factor - Colour Elixir Lipstick and you will see visible improvements. You will also find that your lips are more beautiful, as the color is doing far better on smooth lips.
In Hollywood's Golden Age, when it came to makeup only one name was on the lips of the movie stars. That name was Mr. Max Factor, a visionary makeup artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era.
In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “makeup” – a phrase he coined. The makeup products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and makeup artistry skills.
From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for makeup artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.