Every original Steiff animal with the world-famous trademark, the Steiff "Button in Ear", shows that it comes from one of the best families - and every Steiff Teddy bear and Steiff animal proudly wears an ear tag as a clearly recognisable identification. Both big and small Steiff fans immediately recognise the yellow Steiff ear tag with red writing.
The Steiff purity standard is a permanent fixture of Steiff's corporate philosophy and a foundation of the trust that customers place in us, and one that grows year upon year: This is marked by the Steiff seal.
